Wix email marketing pricing: plans and limits

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Wix sells email marketing as its own plan, separate from your website plan, and it is priced by how many emails you send each month, not by how many contacts you store. Wix's help center, checked 12 Nov 2026, lists four email marketing plans: Free with 200 emails a month, Essentials with 500, Core with 5,000 and Advanced with 1,000,000. Wix does not print the dollar prices of these plans on any public page we could read; they appear at checkout inside your dashboard. The prices below come from TechRadar's review and are labelled as such.

This page is desk research from Wix's help articles, its public pricing page and one named third-party source. We did not buy a plan. Where a number comes from outside Wix, the text says so.

Wix email marketing plans and prices at a glance

The email allowances in the table come straight from Wix's support article on sending limits. The prices come from TechRadar's Wix Email Marketing review, last updated 30 Apr 2026, which we read on 12 Nov 2026. Wix's own article adds three caveats worth keeping in mind: the prices it shows are for yearly subscriptions paid in full at purchase, they exclude applicable taxes, and the plans on offer may vary by location. Before you buy, open Email Marketing in your site dashboard, click Upgrade under Monthly Balance and check the price Wix shows you.

Campaigns are not capped separately. Since May 2023, Wix lets you send as many campaigns as you like as long as you stay inside your monthly email balance.

To compare a Wix email plan with platforms that charge by contact count, the email marketing cost calculator lets you enter your list size and shows monthly totals across nine platforms, with a mark on every tier we confirmed on the vendor's own page.

How Wix counts your emails

The send-based model is the part that confuses people, judging by the questions in Google's results. Wix's help article explains the rules:

• One recipient is one email. A campaign to 50 contacts uses 50 emails from your balance.
• Scheduling counts immediately. When you schedule a campaign, all of its recipients are deducted at that moment, not on the send date.
• Automated emails count. Emails sent by Wix Automations and resent campaigns come out of the same balance.
• Test emails and transactional emails do not count. Order confirmations and password resets are free.
• The balance resets monthly. On the Free plan it resets on the first day of each month at 00:01 UTC. On a paid plan it resets on the day and time you bought the plan.

What happens when you run out matters for shops. Once you hit the limit, you cannot send new campaigns, and custom and promotional automations stop. Automations marked as business transactional or business critical keep sending.

In practice, the limits translate like this:

• Free (200 emails): one campaign a month to a list of 200 people, or two campaigns to 100.
• Essentials (500 emails): one newsletter a month to 500 people, or a weekly email to about 120.
• Core (5,000 emails): a weekly newsletter to 1,200 contacts uses 4,800 emails in a four-week month and fits.
• Advanced (1,000,000 emails): anything above that. A weekly send to 1,500 contacts already needs about 6,000 emails, which is past Core.

What you pay in month 13

The email plans and the website plans renew on their own schedules, so look at them separately.

Email plans. Going by TechRadar's figures, annual billing is the cheaper route for Essentials and Core, and Advanced is sold only on annual billing. Wix's help articles do not describe a first-year discount on email plans, so there is no published "intro price then higher renewal" pattern to warn about. What you can control is the jump between tiers: Core costs 2.4 times Essentials (annual prices) for 10 times the emails, and there is nothing in between.

Website plans. Email marketing works on a free Wix site, but most businesses also pay for a site plan. On Wix's pricing page, rendered in a browser on 12 Nov 2026, Light costs $17 a month, Core $29, Business $39 and Business Elite $159. Those are monthly equivalents of yearly plans paid in full upfront, before tax. Each paid plan includes a free domain for 1 year, a voucher that cannot be used to renew a domain. In month 13 you pay for the domain yourself at Wix's renewal rate, which the plans page does not show. Paid site plans carry a 14-day money-back guarantee.

Two plans are both called "Core": the $29 Core website plan and the Core email marketing plan. They are different products. Wix's help center states that email marketing plans are separate from site plans, so a Core site plan does not give you the 5,000-email Core email allowance.

Hidden costs that raise the Wix bill

Two subscriptions instead of one. The website plans list a "marketing suite" (Light, Basic, Standard or Advanced), but the email allowance comes from the email plan. Budget for both if you want a custom domain and more than 200 emails.

Branding on the cheap tiers. The Free plan keeps Wix branding on your emails and has no scheduling. Removing the logo is one of the main reasons to pay for Essentials.

Campaign links on a Wix address. On Free and Essentials, the web version of a campaign lives on a shoutout.wix.com address. Core and Advanced can use your Wix username or your connected domain. If you later change or disconnect that domain, old campaign links stop working.

Automations eat the balance. A welcome email or abandoned-cart reminder that fires for every new customer draws from the same monthly allowance as your newsletter. A busy store can use up Essentials without sending a single campaign.

Scheduled sends are deducted early. If you schedule three campaigns ahead, all three come out of this month's balance now. Plan the schedule around your reset date.

Location and tax. Wix says plans may vary by location and prices exclude tax. Readers outside the US should check the price shown at checkout.

Who each Wix email plan fits

Free fits a new site testing email, a club or a hobby list under 200 people. It runs out after a single campaign to a full list.

Essentials fits a small service business sending a monthly update to a few hundred people that wants its own branding and scheduled sends. The 500-email cap is the limit you will hit first, especially once automations are running.

Core fits most small Wix stores and service businesses with a list in the low thousands that email weekly or a few times a month. It also adds multiple sender addresses.

Advanced fits larger lists or frequent senders. With an allowance of 1,000,000 emails, the cap is unlikely to bind, but it is annual billing only.

Wix's built-in tool also has a ceiling on features. TechRadar's review notes there is no A/B testing or heat maps, and automation is simpler than in dedicated platforms. If your plans include multi-step journeys or testing subject lines, a separate email service connected to your Wix site may serve you better.

Cheaper alternatives to Wix email marketing

Dedicated platforms charge by contacts, Wix charges by sends. A small list you email often is usually cheaper elsewhere; a big list you email rarely can be cheaper on Wix. Starting prices we verified on official pages:

• MailerLite: free plan for 250 subscribers, Comfort from $12 a month at 500 subscribers (checked 10 Nov 2026). Details in MailerLite pricing.
• Mailchimp: Free for 250 contacts and 500 sends a month, Essentials from $13 at 500 contacts (checked 12 Nov 2026). Full breakdown in Mailchimp pricing.
• Omnisend: Standard from $16 a month at 500 contacts, built for online stores (checked 10 Nov 2026).
• GetResponse: Starter at €16 a month for 1,000 contacts, as shown on its EU-localised page on 10 Nov 2026; US readers should check from their location.
• Beehiiv: free Launch plan for up to 2,500 subscribers, aimed at newsletters (checked 10 Nov 2026).
• Constant Contact: a common pick for small businesses that want phone support; see Constant Contact pricing.

If your audience lives in Instagram or Messenger rather than inboxes, Manychat pricing covers chat automation instead. For the full category, go back to the email marketing software hub, and if you are budgeting a whole small-business stack, our list of the best AI SEO tools covers the next line.

FAQ

How many emails can I send per month with Wix?

It depends on your email marketing plan, not your website plan. Wix's help center lists 200 emails a month on Free, 500 on Essentials, 5,000 on Core and 1,000,000 on Advanced. Each recipient counts as one email, automated emails count too, and test and transactional emails do not. The allowance resets monthly, on the 1st for Free and on your purchase date for paid plans.

Why is Wix so expensive now?

For email, the cost comes from paying twice: a website plan for your domain and an email plan for your sending volume. The jump from 500 emails on Essentials to 5,000 on Core has no step in between, so a list that outgrows Essentials moves straight to the next tier. Wix's site plans themselves are billed yearly upfront, which makes the first payment feel large.

What is the downside of Wix email marketing?

The limits are low on the cheaper plans, automations draw from the same email balance as campaigns, and scheduled campaigns are deducted when you schedule them. Features are simpler than dedicated tools, with no A/B testing per TechRadar's review. Wix also does not publish email plan prices on a public page, so you only see the exact figure at checkout.

Can I use Wix email marketing for free?

Yes. The free email marketing plan lets you send up to 200 emails a month, with the drag-and-drop editor, templates, automated emails, segmentation and reports. Emails carry Wix branding and you cannot schedule sends. It works on a free Wix site, so you can test it without paying for a website plan.